NarrativAI
Infrastructure for contextual agentic commerce
Merchandising control, retail media, and attribution for the agentic commerce era, powered by authentic third party content.
seed funding
Q1 2026
AI Shopping Is Live — And Driving Billions
250M
Amazon Rufus users
$10B
Projected incremental annual sales from Rufus
2x
Conversion lift at Lowe's with Mylow AI
97%
Retailers increasing AI investment in 2026
"An AI-native experience is coming — one that is multimedia, personalised, and contextual."
— Doug McMillon, CEO, Walmart
Things Break As Shopping Moves to AI
Merchandisers Lost Control
Teams who control the digital shelf can't touch AI configuration. No way to run promotions, brand deals, or competitor rules. AI recommendations are a black box.
Retail Media Has No Path In
$166B market with no mechanism for AI. No "shelf space" to sell in conversations. Fastest-growing revenue stream has no AI strategy.
AI Content Is Broken
Assistants hallucinate without quality content. Self-serving recommendations erode trust. Accuracy problems drive customers away.
32%
Rufus optimal match rate
28%
ChatGPT price hallucination rate
41%
Zero trust in AI shopping
71%
Abandon brand after one bad AI interaction
The Infrastructure Doesn't Exist Yet
Everyone's building AI assistants. No one has built the content layer.
Licensed content their AI can actually use
Merchandising controls for business teams
Attribution to know what's working
A path for retail media revenue
That infrastructure doesn't exist. We're building it.
  • $166B retail media market — no AI path today
  • $262B AI-influenced purchases in 2025
  • 89% of leaders say AI agents essential within 2 years
"This is the year where tinkering becomes transformation." — Daniel Danker, EVP AI, Walmart
How It Works
01
Retailer's AI gets a shopping question
"What's the best noise-cancelling headphone under £300?"
02
NarrativAI retrieves from their licensed content network
Reviews, comparisons, guides from trusted creators and affiliates
03
Mixing Board rules shape what surfaces
Boost partner brands, prioritize first-party content, suppress competitors
04
Customer sees trusted third-party content, retailer controls the mix
Not hallucinations. Not self-serving. Authentic recommendations.
05
When purchase happens, creators get attributed payment
Fair compensation based on actual influence on the sale
Content Infrastructure for AI Shopping
Retailers control what their AI recommends. Creators get paid when their content drives sales.

Integration: REST API + MCP server. Works with any AI assistant.
Analytics That Change Decisions
What specific content delivers customers that buy Bose 28% of the time?
Interest → Purchase Flow
  • Content category → Product category conversion matrix
  • Brand affinity: which content drives which purchases
  • A/B test mixes with statistical significance
  • Journey funnel: 3.2 content pieces before conversion (average)
Your comparison content has 30%+ citation rate — make more of it!
  • Earnings by document: which content actually pays
  • Citation rate: how often AI uses your content
  • Category demand gaps: what retailers need that you don't have
  • Platform demand index: where to focus next
Bringing together Content and User Context
We're building the rails that agentic intelligence flows through.
Quality Content Drives Purchase Decisions
This is proven on websites. The same applies in AI conversations — customers need trusted content to make confident decisions.
Retailers have this content sitting in affiliate and creator programmes. We connect it to their AI.
Where We Are
Platform Status
  • Platform built and tested: content ingestion, mixing rules, semantic search, attribution tracking, payment settlement
  • API and MCP server live — works with any AI assistant framework
Customer Traction
  • Multiple multi-brand retailers (US & UK) in active conversation
  • Key UK travel companies for PoC
  • Creator and affiliate networks ready for integration
Go-to-Market
Measure lift, prove ROI, convert to deployment.
"Generative and agentic AI will be embedded more deeply across our business." — Prat Vemana, CIO, Target
How We Make Money
Aligned incentives
We win when merchants win
Multiple streams
From same customer
Network effects
Compound over time
Where We Fit
Content Marketplaces
TollBit, ProRata, Travily
  • Supply-side — we aggregate them as sources
  • Don't solve merchant control
  • Premium publishers will negotiate direct
AI Search
Marqo, Constructor, Algolia
  • On-site search optimisation
  • Merchant's own data only — trust ceiling
  • No third-party content, no retail media, no cross-content analytics
Affiliate Platforms
impact.com, CJ, Awin, Partnerize
  • Track clicks, manage relationships
  • AI breaks the click model
  • Partnership opportunity for us

Our Moat
  • OpenAttribution standard — We're authoring the open protocol for AI content attribution. First-mover as reference implementation.
  • Switching costs — Once merchandisers configure their mixing rules and creators are in the attribution system, moving is painful.
  • Aggregation position — We're the demand-side platform, not competing with content suppliers. Networks want to plug into us.
See It Live
Live Demo Available
Mixing Board UI
Configure entity boosts and source weights
Search preview
See how rules change what surfaces
Attribution flow
Track content influence through to payment
Raising: £700K
Use of Funds
Milestones
01
2-3 enterprise pilots with measurable conversion lift
02
Attribution engine validated with real data
03
Performance revenue flowing
04
Series A ready in 12 - 18 months
The Window Is Open
Amazon has a 2-year head start — but hasn't connected AI to creator content
97% of retailers increasing AI investment this year
Content licensing standards being defined now — we're at the table
Google launching "Gemini Enterprise specifically built for agentic retail" - and a Universal Commerce Protocol for Gemini
Why We Win
Merchant-first, not marketplace-first
Activate relationships retailers already have
Standards position creates moat
Team has relationships to close deals
"I think what'll happen over time is that you'll find most retailers will have their own agents and then you'll also have third-party agents."
— Andy Jassy, CEO, Amazon
Appendix — Sources
Executive Quotes
  • Doug McMillon (Walmart CEO): Corporate communications
  • Daniel Danker (Walmart EVP AI): ICR Conference, Jan 2026
  • Prat Vemana (Target CIO): Modern Retail, Jan 2026
  • Andy Jassy (Amazon CEO): Davos / The Information, Jan 2026
Market Data
  • Rufus stats: Fortune Nov 2025, Q3 2025 earnings
  • Rufus accuracy: Retail Tech Innovation Hub Jan 2026
  • Consumer trust: YouGov 2025, Alhena.ai
  • Retail media: Modern Retail, Statista
  • Lowe's Mylow: Q3 2025 earnings, CX Dive
  • Content conversion: PowerReviews, Salsify, Unbounce
  • Trade Desk: MacroTrends, company filings